Emailvision to acquire smartFOCUS Group PLC for approximately £25.3 million in cash

Emailvision is to acquire smartFOCUS Group PLC, a leading provider of multi-channel marketing and analytics software, for approximately £25.3 million in cash. The Emailvision Board approved the acquisition, noting that it believes combining the businesses of Emailvision and smartFOCUS will further strengthen Emailvision’s position as a worldwide leader of on-demand software for email, mobile and social campaign management.

In addition, the smartFOCUS business operation is expected to expand Emailvision’s presence and customer base in the United Kingdom and the United States. Emailvision has a growing track record of acquiring complementary technology companies that can deliver significant synergies and benefits to its client base.

The Directors of smartFOCUS have unanimously approved the terms of the offer, which is subject to customary closing conditions and approval by smartFOCUS shareholders. The transaction is expected to close before the end of June 2011.

Commenting on the investment, Nick Heys, Chief Executive Officer of Emailvision, said the offer is important, given smartFOCUS has highly complementary products to add to the Emailvision portfolio. The smartFOCUS team and clients will join a rapidly growing Emailvision community, he said.

Heys further stated that he believes the combination of smartFOCUS and Emailvision is very powerful as this group represents industry leaders who are setting the pace and establishing best practices in online relationship marketing.

Emailvision is the worldwide leader in on-demand software for email, mobile and social marketing. The Emailvision growth strategy aims to provide excellence in technology and services for online relationship marketing. The company is majority-owned by Francisco Partners of California.

With offices in 18 countries, Emailvision delivers 4 billion messages per month on behalf of more than 3,000 clients worldwide.

smartFOCUS is a leading international provider of multi-channel marketing and analytics software. smartFOCUS marketing solutions integrate data to deliver powerful analysis and customer insight; enabling communication across the entire marketing operation.
More than 750 companies worldwide rely on smartFOCUS to inspire customers, improve results, and transform marketing performance.

Founded in 1999, Emailvision has grown to become the global market leader in software as a service for email marketing.  The Emailvision software service, Campaign Commander™, has become the industry standard email marketing tool for eCommerce and publishing.

Campaign Commander™ is used by over 4,500 marketers worldwide to plan, design, deliver and analyze their email marketing campaigns. This software service allows marketers to execute advanced tactics with minimal technical skills.

12th April 2011