TechTarget Inc. acquires the websites, product offerings, and events associated with the UK’s Computer Weekly

US based Technology media company TechTarget Inc. is to acquire the websites, product offerings, and events associated with Computer Weekly and its sister channel-targeted brand MicroScope from Reed Business Information Ltd. The investment is expected to close by the end of April.

Bill Crowley, senior international vice president, TechTarget, said ComputerWeekly.com and MicroScope.co.uk strengthens TechTarget’s already high quality audience and substantial reach into senior IT decision makers in the UK.  Crowley stated that TechTarget brings significant new opportunities to these properties with its history of developing audiences, lead generation expertise and its operational ability to execute multi-country guaranteed programs.

Computer Weekly has been the leading choice for UK Managers, Directors and CIOs monitoring the technology landscape, and for the advertisers looking to reach them. ComputerWeekly.com receives an average of 425,000 visits and 1 million page views each month. It has an associated email database of more than 165,000 subscribers, 42% of which are senior level IT managers. MicroScope has a long history of helping advertisers to reach the value-added resellers (VARs) that influence the technology purchase decision-making process.

This site receives more than 100,000 page views each month and maintains more than 15,000 email subscribers. The change in ownership to TechTarget represents the latest stage of an ongoing evolution of Computer Weekly, which has made aggressive investments in its online capabilities as its core audience has shifted its information consumption habits to the web. TechTarget will accelerate these investments by devoting all staff and future efforts towards the websites and events offerings.  

The print versions of both Computer Weekly and MicroScope will be discontinued when the deal concludes at the end of April. The two websites complement TechTarget’s established offerings in the region, including SearchDataManagement.co.uk, SearchNetworking.co.uk, SearchSecurity.co.uk, SearchStorage.co.uk, and SearchVirtualDataCentre.co.uk, by giving advertisers new and easier ways to reach the key UK and European IT decision makers at the right moment in their purchasing decision cycles.

Computer Weekly and MicroScope are brands that UK IT decision makers already trust, and they bring technology news and IT management focused content with deep understanding of UK market nuances.  TechTarget brings detailed technical content that all IT pros and managers need to make informed purchase decisions.

Advertisers on these sites will gain a broader range of lead generation tools and branding products, along with greater functionality for interacting with IT buyers as they actively research technology solutions.

29th March 2011