World leader in mobile music and content Livewire Mobile Inc acquires UK based FoneStarz Media Group Limited

Livewire Mobile Inc, a world leader in mobile music and content, announced it had acquired FoneStarz Media Group Limited, an award-winning mobile digital storefront and mobile content supplier currently working with many of the world's largest telecom and media brands.

The combination of the two companies creates a mobile content powerhouse with a broad content-offering that includes application distribution, ringback, full-track music, video, advertising, ringtones, images and games. Furthermore, the acquisition expands Livewire Mobile's market reach to more than 400 million subscribers at over 40 mobile operators in nearly 30 countries, providing one of the most comprehensive one-stop digital content solutions for carriers, handset manufacturers and other media companies entering the mobile content market.

Based in Cambridgeshire, United Kingdom, FoneStarz has a successful track record of retailing mobile entertainment content for mobile network operators. It manages cutting edge digital content services, from its proprietary merchandising and delivery platform for 11 mobile operators in eight countries around the world.

FoneStarz services are currently deployed with premier operators including Vodafone, Hutchison 3 and O2 in countries including the U.K., Ireland, Denmark, Sweden, Austria, New Zealand, South Africa and Egypt. It works with a number of other Tier 1 and 2 operators and has content aggregation agreements with handset manufacturers including Nokia, Sony Ericsson, Samsung and LG, and content licenses with more than 140 media companies, including Disney, Playboy, Turner, American Greetings and Manchester United.

Livewire Mobile plans to incorporate the FoneStarz platform into its Infuse integrated storefront solution for mobile operators, as well as its recently launched Mediadrome direct-to-consumer music service.

Together, the companies bring extensive global experience and market-leading technical infrastructures, providing a platform for rapid strategic growth in new and existing territories and positioning them alongside firms such as Motricity, RealNetworks and Zed in the fast-growing mobile content market. The management team is headed up by Matthew Stecker, CEO, Livewire Mobile and Dave Moreau, CEO and founder of FoneStarz, who will become COO of the combined company. They intend to grow the combined business by exploiting its product set and extending services across six continents.

FoneStarz powers the mobile content experience for Operators, OEMs and branded media partners around the world. Its managed portal services deliver results, improving the customer experience and delivering mobile entertainment products available to more than 4,000 different handsets. Automated device detection, optimized content delivery, application and widget development and real-time analytics are all combined with a retailing ethos that drives the company.

20 Dec 2010.